Content Marketing Assistant Job – Join The Growing Team at Kaizen!

Job Summary Kaizen is a content marketing agency that delivers award-winning, data-driven visual content campaigns for the UKs leading brands. The role is both exciting and challenging: you will sit in our campaign management team delivering support across all key aspects of all our content marketing campaigns including briefs, data, research, outreach and strategy. We’ve […]

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7 Things Google PageSpeed Insights Doesn’t Tell You

View the original article published here.  Google PageSpeed Insights is a fantastic free resource for being able to understand how your website is optimised for speed. However, the biggest flaw with the tool and others like it face, they don’t take context in consideration. As an ex-front end developer myself, I can understand the rationale […]

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The abbreviations, slang, and mistakes that are going to mean your voice-friendly SEO strat is #rekt

Language is forever changing – you don’t need to look back more than a hundred years to see the difference in formality, or the well-known (among semantics experts) fact that spoken language becomes quicker and more abbreviated over time. Obvs. And with the advent of emojis into the Oxford English Dictionary (giving English teachers of […]

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Why You Shouldn’t Hire a PR Agency for Link Building

There have been a few articles published recently, highlighting how to use PR strategies for your link building. I want to look at how this is a slightly more complex relationship than people make it out to be, and how a brand should not confuse the two practices. Many have hailed PR as the new […]

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Content Marketing Executive Job – Join The Kaizen Team!

Job Summary Kaizen is a content marketing agency that delivers award-winning, data-driven visual content campaigns for the UKs leading brands. As a key-player in the business, you’ll act as the campaign manager for several clients and be responsible for their content marketing strategy. You’ll work across all aspects of a campaign including strategy, ideation, briefing […]

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Web Design Trends for 2017

Now that we’ve jumped into 2017, we’ve decided to review last year’s design trends in order to find the best upcoming trends for content marketing and web design. After long days of research and analysis, we found 8 trends for you that you should definitely consider using in your future projects. And best part is […]

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Why Your Content Isn’t Compelling

When does a story become a story worth sharing and talking about? 2016 was an incredibly eventful year to say the least and the world of content duly followed. Everything from Brexit and Trump, to a sole penguin that swims 5000 miles every year to see the man that saved his life. These were stories […]

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Mobile and Minimalism in SEO Copywriting

All Change When Apple, under Steve Job’s keen business eye, introduced the iPhone and the iPod Touch, he changed the modern technology industry. The change is the key at the heart of all Apple design, and has passed into the general consciousness: minimalism. Minimalism and Search With the whole of the internet at our fingertips, […]

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The Ultimate Template for Structured Data Markup

Are you looking for an easy to use template to help you generate structured data for your website? Check out our inhouse made (free) Google Spreadsheet, where you can easily create and edit the most common microformats which are currently supported by Google. The structured data types you can create in this template are: 1. […]

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