How To Optimise for Voice Search & Actions on Google, Alexa & Siri

Today, I spoke at SMX London 2017 on how to optimise your brand for voice search, actions and virtual assistants. In the age of mobile devices and virtual assistants, the future of SEO requires optimising content for voice search. New devices such as Apple’s Siri, Amazon Echo and Google Home are further accelerating the trend […]

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The Site Speed Mistakes in the Top 700 UK eCommerce Companies

We’re pleased to announce that we have completed a comprehensive study into the site speed optimisation strategies of 700 top UK eCommerce sites. Covering a number of different factors that affect page load times, it’s equal parts analysis of the techniques used or disregarded by popular eCommerce businesses, and a guide to how you can […]

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Optimising for Site Speed on Google’s Mobile First Index

Speed performance is one of the strongest factors in the mobile-first index. In the first of my two talks at SMX London 2017 this week, I presented an overview of our in-depth study on how the UK’s 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and […]

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Kaizen named as one of the UK’s Top 100 Startups

We’re delighted to say that Kaizen has been named number 41 on the Startups 100 Index. Covering highly innovative and successful companies from vegetarian hot dog experts Not Dogs all the way to the forerunners on better sleeping, eve Sleep, the Startups 100 is a fantastic guide to the most inventive ideas and industry-disrupting services. Making […]

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Why You Simply Cannot Ignore Post-Campaign Analysis

The age-old adage of learning from your mistakes is something which can be applied to many situations, industries, products or services. Content marketing is no different. In an incredibly competitive industry where millions of pieces of content are consumed every day, it’s important to stand out from the crowd – or to be more precise, […]

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Why UX Designers should consider voice technologies

For every good designer, making the web an accessible place is a priority. Throughout the years, a lot of effort has been put into creating intuitive designs, easy-to-use interfaces, and fluid experiences – and that worked pretty well so far. But since speaking is the most intuitive way to communicate, I’ll try to explain to […]

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Content Marketing Assistant Job – Join The Growing Team at Kaizen!

Job Summary Kaizen is a content marketing agency that delivers award-winning, data-driven visual content campaigns for the UKs leading brands. The role is both exciting and challenging: you will sit in our campaign management team delivering support across all key aspects of all our content marketing campaigns including briefs, data, research, outreach and strategy. We’ve […]

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7 Things Google PageSpeed Insights Doesn’t Tell You

View the original article published here.  Google PageSpeed Insights is a fantastic free resource for being able to understand how your website is optimised for speed. However, the biggest flaw with the tool and others like it face, they don’t take context in consideration. As an ex-front end developer myself, I can understand the rationale […]

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The abbreviations, slang, and mistakes that are going to mean your voice-friendly SEO strat is #rekt

Language is forever changing – you don’t need to look back more than a hundred years to see the difference in formality, or the well-known (among semantics experts) fact that spoken language becomes quicker and more abbreviated over time. Obvs. And with the advent of emojis into the Oxford English Dictionary (giving English teachers of […]

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