Why You Shouldn’t Hire a PR Agency for Link Building

There have been a few articles published recently, highlighting how to use PR strategies for your link building. I want to look at how this is a slightly more complex relationship than people make it out to be, and how a brand should not confuse the two practices. Many have hailed PR as the new […]

Read more

0 comments

Content Marketing Executive Job – Join The Kaizen Team!

Job Summary Kaizen is a content marketing agency that delivers award-winning, data-driven visual content campaigns for the UKs leading brands. As a key-player in the business, you’ll act as the campaign manager for several clients and be responsible for their content marketing strategy. You’ll work across all aspects of a campaign including strategy, ideation, briefing […]

Read more

0 comments

Content Marketing Assistant Job – Join The Growing Team at Kaizen!

Job Summary Kaizen is a content marketing agency that delivers award-winning, data-driven visual content campaigns for the UKs leading brands. The role is both exciting and challenging: you will sit in our campaign management team delivering support across all key aspects of all our content marketing campaigns including briefs, data, research, outreach and strategy. We’ve […]

Read more

0 comments

Web Design Trends for 2017

Now that we’ve jumped into 2017, we’ve decided to review last year’s design trends in order to find the best upcoming trends for content marketing and web design. After long days of research and analysis, we found 8 trends for you that you should definitely consider using in your future projects. And best part is […]

Read more

0 comments

Why Your Content Isn’t Compelling

When does a story become a story worth sharing and talking about? 2016 was an incredibly eventful year to say the least and the world of content duly followed. Everything from Brexit and Trump, to a sole penguin that swims 5000 miles every year to see the man that saved his life. These were stories […]

Read more

0 comments

Mobile and Minimalism in SEO Copywriting

All Change When Apple, under Steve Job’s keen business eye, introduced the iPhone and the iPod Touch, he changed the modern technology industry. The change is the key at the heart of all Apple design, and has passed into the general consciousness: minimalism. Minimalism and Search With the whole of the internet at our fingertips, […]

Read more

0 comments

The Ultimate Template for Structured Data Markup

Are you looking for an easy to use template to help you generate structured data for your website? Check out our inhouse made (free) Google Spreadsheet, where you can easily create and edit the most common microformats which are currently supported by Google. The structured data types you can create in this template are: 1. […]

Read more

0 comments

The “Scary” Changes that Will Influence How You Perform SEO

Last month, I sat with Monika Komar from PerformanceIn to discuss the latest trends in SEO. We discussed voice search, artificial intelligence and application programming interfaces (API) as just a few of the things marketers need to mindful of in their SEO Strategies moving forward. Our main point of discussion was how Google is going to progressively send less traffic […]

Read more

0 comments

Totallymoney.com and Kaizen Win Best in Content

It is with great joy and delight that we get to announce that our work with TotallyMoney.com has won a Drum Content Award for ‘Best Financial Services Content Marketing Strategy.’ On Wednesday the 2nd November, we brushed off our suits and made our way to the Marriott Hotel in Grosvenor Square for a night of […]

Read more

0 comments