Category: Content Marketing

Why You Simply Cannot Ignore Post-Campaign Analysis

The age-old adage of learning from your mistakes is something which can be applied to many situations, industries, products or services. Content marketing is no different. In an incredibly competitive industry where millions of pieces of content are consumed every day, it’s important to stand out from the crowd – or to be more precise, […]

Read more

0 comments

Why UX Designers should consider voice technologies

For every good designer, making the web an accessible place is a priority. Throughout the years, a lot of effort has been put into creating intuitive designs, easy-to-use interfaces, and fluid experiences – and that worked pretty well so far. But since speaking is the most intuitive way to communicate, I’ll try to explain to […]

Read more

0 comments

The abbreviations, slang, and mistakes that are going to mean your voice-friendly SEO strat is #rekt

Language is forever changing – you don’t need to look back more than a hundred years to see the difference in formality, or the well-known (among semantics experts) fact that spoken language becomes quicker and more abbreviated over time. Obvs. And with the advent of emojis into the Oxford English Dictionary (giving English teachers of […]

Read more

0 comments

Web Design Trends for 2017

Now that we’ve jumped into 2017, we’ve decided to review last year’s design trends in order to find the best upcoming trends for content marketing and web design. After long days of research and analysis, we found 8 trends for you that you should definitely consider using in your future projects. And best part is […]

Read more

0 comments

Why Your Content Isn’t Compelling

When does a story become a story worth sharing and talking about? 2016 was an incredibly eventful year to say the least and the world of content duly followed. Everything from Brexit and Trump, to a sole penguin that swims 5000 miles every year to see the man that saved his life. These were stories […]

Read more

0 comments

Mobile and Minimalism in SEO Copywriting

All Change When Apple, under Steve Job’s keen business eye, introduced the iPhone and the iPod Touch, he changed the modern technology industry. The change is the key at the heart of all Apple design, and has passed into the general consciousness: minimalism. Minimalism and Search With the whole of the internet at our fingertips, […]

Read more

0 comments

Totallymoney.com and Kaizen Win Best in Content

It is with great joy and delight that we get to announce that our work with TotallyMoney.com has won a Drum Content Award for ‘Best Financial Services Content Marketing Strategy.’ On Wednesday the 2nd November, we brushed off our suits and made our way to the Marriott Hotel in Grosvenor Square for a night of […]

Read more

0 comments

How Your Brand Can Optimise for Voice Search

I recently contributed a piece to State of Digital on how your brand can get ready for Voice Search. You can see the re-post below. Everything that makes our lives even just a fraction easier is bound to be a success. This is the premise which makes voice search and voice actions sure thing of our […]

Read more

0 comments

Kaizen nominated for third-award in 2016

We are delighted to announce that we have been named finalists for “Best Financial Services Content Marketing Campaign” at The Drum Content Awards. Its our third nomination in as many months and symbolises a great year for the Kaizen team. The campaign we created for TotallyMoney.com on ‘The Best Commuter Hotspots” has been truly successful […]

Read more

0 comments