Category: Content Marketing

Why You Shouldn’t Hire a PR Agency for Link Building

There have been a few articles published recently, highlighting how to use PR strategies for your link building. I want to look at how this is a slightly more complex relationship than people make it out to be, and how a brand should not confuse the two practices. Many have hailed PR as the new […]

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Web Design Trends for 2017

Now that we’ve jumped into 2017, we’ve decided to review last year’s design trends in order to find the best upcoming trends for content marketing and web design. After long days of research and analysis, we found 8 trends for you that you should definitely consider using in your future projects. And best part is […]

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Why Your Content Isn’t Compelling

When does a story become a story worth sharing and talking about? 2016 was an incredibly eventful year to say the least and the world of content duly followed. Everything from Brexit and Trump, to a sole penguin that swims 5000 miles every year to see the man that saved his life. These were stories […]

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Mobile and Minimalism in SEO Copywriting

All Change When Apple, under Steve Job’s keen business eye, introduced the iPhone and the iPod Touch, he changed the modern technology industry. The change is the key at the heart of all Apple design, and has passed into the general consciousness: minimalism. Minimalism and Search With the whole of the internet at our fingertips, […]

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Totallymoney.com and Kaizen Win Best in Content

It is with great joy and delight that we get to announce that our work with TotallyMoney.com has won a Drum Content Award for ‘Best Financial Services Content Marketing Strategy.’ On Wednesday the 2nd November, we brushed off our suits and made our way to the Marriott Hotel in Grosvenor Square for a night of […]

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How Your Brand Can Optimise for Voice Search

I recently contributed a piece to State of Digital on how your brand can get ready for Voice Search. You can see the re-post below. Everything that makes our lives even just a fraction easier is bound to be a success. This is the premise which makes voice search and voice actions sure thing of our […]

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Kaizen nominated for third-award in 2016

We are delighted to announce that we have been named finalists for “Best Financial Services Content Marketing Campaign” at The Drum Content Awards. Its our third nomination in as many months and symbolises a great year for the Kaizen team. The campaign we created for TotallyMoney.com on ‘The Best Commuter Hotspots” has been truly successful […]

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Kaizen are nominated for a 2016 Travolution Award

At Kaizen we are delighted and proud to announce that we have been nominated for a Travolution award for our work with FloridaTix in the ‘Best Use of Content Marketing’ category. Our campaign focussed on in-depth research into 30+ amazing jobs around the world in the travel industry. We built a tool that would match […]

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8 Common CRO Mistakes Everyone Makes

We’re only human. We’ve all made mistakes and running a CRO project is no expectation. Even the most experienced CRO experts are guilty of having made mistakes, but we learn and move on. Well luckily for you, there are a number of CRO mistakes that commonly occur, which I have listed in this blog post. […]

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