Category: Featured

How Your Brand Can Optimise for Voice Search

I recently contributed a piece to State of Digital on how your brand can get ready for Voice Search. You can see the re-post below. Everything that makes our lives even just a fraction easier is bound to be a success. This is the premise which makes voice search and voice actions sure thing of our […]

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7 Cheat Sheets Worth Bookmarking for Every SEO

Working in SEO requires being on a constant lookout for new trends and technologies, as well as keeping up with ever changing recommendations from Google. Axioms and facts that were valid and religiously followed a year ago may not be true today. This means that we – SEOs – get to work in a very […]

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6 Ways to Mobile-Proof Your Site

Earlier this year (April 21st), Google released an update nicknamed ‘Mobilegeddon’. This update affected mobile search results globally, and impacted the rankings of individual pages that were optimised for mobile (see their official post here). It’s reported that non-mobile friendly URL’s have seen a 21% decrease in rankings on the first 3 pages of search […]

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Using Paid Social & Native Ads to Amplify Reach

Learn how you can use Paid Social & Native Advertising platforms such as Outbrain, Taboola, Stumbleupon, Facebook & Twitter Ads to generate leads, social buzz and to amplify your link building outreach. By taking a scientific approach to your content promotion, such as A/B testing headlines, crafting strong calls to actions for shares and embeds […]

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10 Ways to Make Your Content Marketing Not Suck

We’ve all been there, high-fiving each other in the office when we’ve launched a new piece of awesome content. But sometimes, you spend the following hours glued to the screen, manically pressing refresh and becoming increasingly depressed as you see the only ‘likes’ on the social share counter are the ones from your mum, your mate down […]

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