Category: SEO

How To Optimise for Voice Search & Actions on Google, Alexa & Siri

Today, I spoke at SMX London 2017 on how to optimise your brand for voice search, actions and virtual assistants. In the age of mobile devices and virtual assistants, the future of SEO requires optimising content for voice search. New devices such as Apple’s Siri, Amazon Echo and Google Home are further accelerating the trend […]

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The Site Speed Mistakes in the Top 700 UK eCommerce Companies

We’re pleased to announce that we have completed a comprehensive study into the site speed optimisation strategies of 700 top UK eCommerce sites. Covering a number of different factors that affect page load times, it’s equal parts analysis of the techniques used or disregarded by popular eCommerce businesses, and a guide to how you can […]

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Optimising for Site Speed on Google’s Mobile First Index

Speed performance is one of the strongest factors in the mobile-first index. In the first of my two talks at SMX London 2017 this week, I presented an overview of our in-depth study on how the UK’s 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and […]

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7 Things Google PageSpeed Insights Doesn’t Tell You

View the original article published here.  Google PageSpeed Insights is a fantastic free resource for being able to understand how your website is optimised for speed. However, the biggest flaw with the tool and others like it face, they don’t take context in consideration. As an ex-front end developer myself, I can understand the rationale […]

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The Ultimate Template for Structured Data Markup

Are you looking for an easy to use template to help you generate structured data for your website? Check out our inhouse made (free) Google Spreadsheet, where you can easily create and edit the most common microformats which are currently supported by Google. The structured data types you can create in this template are: 1. […]

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The “Scary” Changes that Will Influence How You Perform SEO

Last month, I sat with Monika Komar from PerformanceIn to discuss the latest trends in SEO. We discussed voice search, artificial intelligence and application programming interfaces (API) as just a few of the things marketers need to mindful of in their SEO Strategies moving forward. Our main point of discussion was how Google is going to progressively send less traffic […]

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Podcast: Preview of our Future of SEO Talk at PMI:London

I’ll be speaking at the Performance Marketing Insights conference in London on October 26th, 2016. In the lead up to the event, I took part in a special podcast with Richard Towey about my thoughts on the Future of SEO and the strategies brands need to start considering in the next few years ahead of […]

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Why Open Data Will Drive The Future of Technical SEO

Today, I ran a Webinar for our friends over at SEMRush on how the future of Technical SEO will revolve in my opinion around advising brands on their open data strategy and identifying opportunities to make brands visible with applications and platforms that leverage open data through API’s. We’re already heading in this direction through ‘lightweight’ API’s like […]

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