How to Increase Your Earned Traffic With Markup

Search and social are making a rapid shift towards using personalised data and structured markup to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.

This presentation runs through the latest structured data trends, a useful microdata guide alongside and plug-ins and tutorials to increase earnt traffic and click-through rates from search and social.



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