Yesterday, I hosted a Webinar for SEMRush on how to pull together a PR Strategy that considers SEO at every step. This includes creating a PR framework, target audience, topic and competitor analysis, how to scale up idea generation and how to outreach to Journalists using PR agency tactics. You can watch the video below.
PR companies have a laser-focused approach to how they run campaigns, often coming up with one big ‘hero’ idea and creating multiple pieces of content that support to maximise their outreach opportunities. The success to this style of outreach is to take traditional PR agency techniques and giving them an SEO spin.