How Learning PR Tactics Made Us Awesome at Content Marketing

Last night, I spoke at Search London on how a chance encounter with a Journalist working on a story about ‘healthy’ ice cream inspired me to up my game when it came to outreach.

This is the story of how we trained ourselves at Kaizen to approach a content marketing campaign like a PR agency would, by pulling together PR plans, a framework, scaling up our idea generation process and being meticulously thorough in our outreach pitches.

 

Enjoyed this? Then contact us to see how we can help on your next Content Marketing campaign.