I’ll be speaking at the Performance Marketing Insights conference in London on October 26th, 2016. In the lead up to the event, I took part in a special podcast with Richard Towey about my thoughts on the Future of SEO and the strategies brands need to start considering in the next few years ahead of the talk.
Podcasts not your thing? I’ve also written up a teaser over on their blog.
At the event, I will be discussing how a pivotal switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic.
Geared to that very audience, I will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices. This will extend to pointers for being visible on Siri and Google’s ‘answers’, with both being touted for a larger role in helping users find what they’re after.
If you’d like to attend the session, we’re able to offer a 20% discount off the ticket price upon request – just get in touch via firstname.lastname@example.org