The “Scary” Changes that Will Influence How You Perform SEO

Last month, I sat with Monika Komar from PerformanceIn to discuss the latest trends in SEO. We discussed voice search, artificial intelligence and application programming interfaces (API) as just a few of the things marketers need to mindful of in their SEO Strategies moving forward.

Our main point of discussion was how Google is going to progressively send less traffic to websites; it wants to keep users on its own site because the tech giant is investing more in its own vertical search, brands will get visibility from being attributed answers on Google and traffic a result of deeply integrating their mobile apps.